Sunglass Hut

Times Square with Sunglass Hut Polarized Lenses using LCD technology to give the address to Attaboy Speakeasy

Flagship Store without Polarization

Flagship Store with Polarized Sunglasses

Cosmopolitan Hotel Lobby without Polarization

Cosmopolitan Hotel Lobby with Polarized Sunglasses

Attaboy Speakeasy without Polarization

Attaboy Speakeasy with Polarized Sunglasses On

Employees Only Speakeasy without Polarization

Employees Only Speakeasy with Polarized Sunglasses

Three Dots and a Dash Speakeasy without Polarization

Three Dots and a Dash Speakeasy with Polarized Sunglasses

Sunglass Hut: Interactive

The Sunglass Hut brand feels a bit sterile, uninviting and vain. This campaign motivates consumers to experience polarized shades with larger-than-life polarized technology. Consumers will see oversized lenses and behind them, strategic messages placed on walls. For consumers without glasses, massive versions of Sunglass Hut's lenses will reveal hidden messages.

Those purchasing polarized lenses are given invitations to existing speakeasies in Chicago, New York and Miami, whose entrances can only been seen with polarized glasses.

Strategy + Copy: Hannah Lorentzen

Strategy: Heather Buchanan