Sunglass Hut: Interactive
The Sunglass Hut brand feels a bit sterile, uninviting and vain. This campaign motivates consumers to experience polarized shades with larger-than-life polarized technology. Consumers will see oversized lenses and behind them, strategic messages placed on walls. For consumers without glasses, massive versions of Sunglass Hut's lenses will reveal hidden messages.
Those purchasing polarized lenses are given invitations to existing speakeasies in Chicago, New York and Miami, whose entrances can only been seen with polarized glasses.
Strategy + Copy: Hannah Lorentzen
Strategy: Heather Buchanan