United Nations Sustainability Goal #15: Media + Print
This campaign supports one of the United Nations' sustainability goals by heightening awareness of shark fishing. In just the last 15 years, over 60% of shark species have been eliminated due to overfishing. 90% of shark fin products are currently imported to Hong Kong and the shark finning has been curbed by 80%. But this decline still isn't fast enough to save many species.
Strategist : Long Chen
Copy: Lauren Taylor + Trish Laver + Sam Coffaro