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United Nations Sustainability Goal #15: Media + Print

This campaign supports one of the United Nations' sustainability goals by heightening awareness of shark fishing. In just the last 15 years, over 60% of shark species have been eliminated due to overfishing. 90% of shark fin products are currently imported to Hong Kong and the shark finning has been curbed by 80%. But this decline still isn't fast enough to save many species. 

Strategist : Long Chen

Copy: Lauren Taylor + Trish Laver + Sam Coffaro