Adidas: Global Campaign - Interactive + Media + Apparel

Our strategy was to utilize Adidas creativity and sustainability in sport to make a lasting global impact catalyzed by the World Cup. The end result was a campaign that had Adidas using air ink to dye and screen print their products and packaging. Adidas would spread the message of creative sustainability through social media, pop up shops and wifi advertising targeting Gen. Z. 

 

Strategists: Heather Buchanan, Zina Al-Mulla

Media Planner: Cooper Collins

Account Manager: Jacky Boehm

Producer: Jenna Gillespie